8 Tips for Buying Wholesale Jewelry

We know that shopping for all the right styles of wholesale jewelry is much easier said than done. It can be difficult trying to figure out the balance of different styles coming together so that you can provide your customers with exactly what they are looking for in their jewelry, each and every time. The good news is that there are some ways that you can shop for wholesale jewelry to improve your success in selling products. If you know some of these tips, you can have a much easier time figuring out which styles of jewelry to purchase next and improve your chances of making all the right purchasing decisions. Having this knowledge could help you greatly to make your purchases wisely.

In our experience here at Wona Trading, working with businesses of all sizes and catering to different audiences, we have noticed some things that have helped others to figure out what types of jewelry were the best fit for their customers. Once you have a solid idea of what you are doing and how you should be making purchases for your business, you should be able to eventually get into a pattern or flow so that it feels much more natural to shop for wholesale jewelry and it will eventually become fairly intuitive for you. You just might need a little help in getting to that point and we have a few ideas that might help you get there. Here are some tips to help you when buying jewelry for your store. Take your time going over each bit of advice and see what it can do for you and your business.

1. Imagine Your Customers

This may seem like it should go without saying, but it is important enough that we have to stress the point. Before you make any wholesale jewelry purchase, you have to have a distinct vision of your audience. This plays a major role in what you buy because you need to buy pieces for a certain type of person. Imagine why your customer is buying jewelry, how they would wear it, and when they would wear it. With all of that in mind, you are ready to purchase products you believe they will like.

2. Be Mindful of Color

Color makes a huge difference in how we see a piece of jewelry, so you need to give it some thought before you purchase. People have certain associations with color that affects the way they wear that jewelry. You have to acknowledge that some colors are more popular than others and people will turn away from jewelry if they do not feel like they would wear that particular color. It varies based on plenty of factors like time of year or the style, but you just have to give it thought on a case-by-case basis.

3. Keep Timeless Styles

You always want to carry some options for classic, timeless styles of jewelry because they stay desired regardless of the trends or time of year. Even if the current trends steer away from styles like simple metallic bangles and pendant necklaces, these styles are still appreciated for being so universal and easy to wear. Many people are not interested in following trends or wearing anything flashy and dramatic. They just want simple pieces that they can wear with any outfit and for any occasion. Keep your eye out for these elegant styles and try to keep a few options at all times for these designs.

4. Discover Trends

An important aspect of purchasing wholesale jewelry for your store is following trends as they change. Classic, simple styles of jewelry are consistently popular, but they are not your only options. Your customers would probably enjoy seeing some good options for trendy costume jewelry in your store. In order to purchase wholesale fashion jewelry for your store, you will need to keep up with trends as they emerge, evolve, and eventually fade away for a new style to take its place. You can do much of your research online if you are on social media seeing what celebrities and style-savvy people are wearing frequently. Many outlets also post about jewelry trends as they appear, so you can read up on these things every now and then to stay aware.

You might be relieved to at least hear that Wona Trading is constantly keeping up with evolving trends, so you can find the latest styles you need here every time. Just as a bit of advice, trends often lead into the opposite style emerging shortly after they become less popular. So if you see that large, chunky statement necklaces are trendy for a while, it is only a matter of time before subtle, simple necklaces become preferred.

5. Change With the Times

As you shop for wholesale jewelry, you want to make sure that you are not becoming too rigid in your selection of products all throughout the year. If you have a habit of simply repurchasing products and buying similar styles all year, you will want to loosen up the reins to become more fluid in your decision-making. The styles that you purchase should change throughout the year based on the seasons, holidays, weather, etc. People’s wardrobes and styling are not usually static through an entire year. They tend to swap out some of their clothes and jewelry in exchange for different styles that feel more natural and appropriate for that time of year. While you make new purchases for jewelry, try not to choose the same styles consistently and instead be more flexible as styles change with the seasons. The brightly colored beaded bracelets you sold in the summer might not do as well in the winter as a silver cuff bracelet, and vice versa.

6. Experiment With Your Offerings

You should try to keep new styles of jewelry coming in and out of your store instead of a few particular styles. If you do not allow yourself the freedom to experiment with different offerings, you are only closing yourself off to new possibilities. It is good to mix things up every now and then so that you can test the waters and see how your customers react to new things. It is meant to be a learning experience for you so you can take that information and apply it to your future purchases. If you only offer the same basic styles of jewelry in different colors, you will only attract customers interested in those exact styles.

When you experiment with a variety of styles, you are essentially welcoming new audiences to your store to shop around. It does not have to be too much either, just a new style or two each time you place an order for wholesale jewelry. That way, you are not investing too much of your resources into uncertainty. With the information you derive from these little test runs, you get a better idea of what your audience wants to see from your store. Then in your next purchase, you will get less of this, more of that, and react quickly to what your customers are telling you they are interested in.

7. Choose Complementary Styles

Every now and then, you want to take a step back from what you are doing and see it for the bigger picture. Take a look at all of the individual pieces of jewelry you are purchasing and think about how they all would look together. This could apply to either physical brick-and-mortar stores or online shops. You might find some benefit in choosing products that all look good together and complement each other in style and color. Having a collection of products that are appealing to the eye could invite more attention from potential customers than just beautiful individual pieces.

From a distance or at a glance, customers may not see every little detail and every single piece of jewelry. What they can see, however, is a collection of beautiful jewelry that creates a strong presentation overall. That is what brings them in for a closer look at the designs and smaller details. Seeing all of these pieces of jewelry that look good together could also spark an idea in the minds of your customers, convincing them to buy more than one item since they can already clearly imagine how they would wear those pieces together. It might be helpful for you to have a vision in mind for what you want while you are shopping for wholesale jewelry so you can look for certain pieces that connect to that idea. Before you make your purchase, give your shopping cart another glance to see how all of the pieces look together and how they would look out on display with each other.

8. Offer Display Pieces

Another type of product that you might want to consider for your store is jewelry displays. It makes sense as a complementary product meant to go along with the jewelry itself. Even if you do not want to focus much retail space or attention on displays, you should still give the idea some thought seeing as it has so much potential to be sold alongside jewelry. Let’s get into the idea behind that. Jewelry display pieces, as beautiful as they can be on their own, are intended to play support for different types of jewelry. Just as people are browsing through their options for jewelry, they see display pieces that remind them that everything they are buying will need a place to go. They take a moment to reimagine their jewelry collections and visualize where everything belongs in their current storage system. It is a gentle nudge to encourage them to get display pieces for their new jewelry.

Even if they already have enough space in their collections, seeing these displays could help them to reconsider how they have their pieces displayed. They may see an earring display rack and think it would be a beautiful way to show off their jewelry instead of hiding it away in a drawer or box. Seeing the jewelry could encourage customers to buy display pieces to put them in, and seeing jewelry displays could encourage them to buy more pieces to put out on display. The two types of products play off of each other well, so it would make sense to put them together.

We understand that it might seem like a lot to process all at once, but once you get a good idea of how to apply each point in real life, it should all fall into place much more easily than you may have expected. You just have to get the hang of things over time and all of these ideas will come into play on their own as you make your purchases. What it all ultimately comes down to is knowing who you are buying for and what your options are. When you find the perfect intersection between the two, you can create the ideal lineup of jewelry offerings to make your customers consistently happy. All that is left for you to do is to take the advice you feel best relates to your business and apply that to your future purchases of wholesale jewelry. You can start right here at Wona Trading and explore our wide selection of jewelry across different categories. We have something for everyone, so no matter what your customers’ preferences are, you know that you can find what you need here.

And if you need any assistance in making your purchase, figuring out what to buy, asking about prices, or what it is like to shop with Wona Trading, we are always more than happy to help. Please feel free to reach out to our customer service team by email at info@wonatrading.com or by phone at 212-725-3616 during business hours.