When shopping for wholesale fashion jewelry, you should consider pieces that play up to the season. Being seasonal allows you to target people’s specific interests more since a large number of people will be looking at similar things for a certain time period. While you might not be able to predict every trend of the year, you can still prepare your shop with trendy jewelry for the season. The good thing about seasonality is that there are some consistent patterns that we see year over year. If you know about these consumer patterns, then you can be ready for when that season rolls around, with jewelry that matches people’s tastes around that time of year. To help you identify those trends, we listed out what types of jewelry people enjoy in the summer, by category. Once you have a feel for each one, it should almost become intuitive to shop for seasonally appropriate wholesale fashion jewelry in the summer.
Statement Earrings
Summer is a great time for people to start experimenting with different earring styles. The season brings out larger, bolder earring choices with bright colors to match. In the summer, people tend to be less shy and modest with their earring selections, opting for more noticeable jewelry with larger decorative elements to them. You will see large hoop earrings, ones sporting multi-colored feathers, and bright stones like turquoise. For the summer, look at oversized, colorful, and drop earrings. You do not have to worry as much about “timeless” styles at this time. When shopping for wholesale fashion jewelry in the summer, go big with earrings. This is probably the category in which you can have the most fun, so look at different styles, even more playful, kitschy ones like earrings in the shape of flowers and fruits.
Layered Necklaces
With necklaces, we start to see things tone down a bit, but we still get to invite some fun and playfulness. One thing that the summer brings out in jewelry is layering. This is something that you will see with different types of jewelry but definitely with necklaces in particular. Summer is a good time for layering up on necklaces of different lengths, thicknesses, and styles. As different as they might seem alone, what matters is that they work well together. To keep up with this seasonal trend, you want to stay stocked on chokers and much longer necklaces. You can also promote or display these together to inspire your customers to get more than one at a time, so they can layer them up for themselves.
Beaded & Stacked Bracelets
Much like with necklaces and earrings, beaded and layered styles of bracelets become popular for the summer. Explore your options for bracelets with beads that are meant to be stacked up on the wrist, and enjoyed as a more maximalist style. Aside from beaded bracelets, people enjoy plain bangles layered on the arm, creating a similar style as the beads, but much more toned down with simple metallic bracelets. When buying wholesale bracelets in the summer, remember to look for bracelets that can be layered and sold in sets.
Simple Rings
With rings, the trends we have explored so far seem to take a turn. Rather than large, layered-up rings, you will often see more simple, toned-down styles. Of course, large, colorful looks still show up here and there, but largely the trend shifts over to subdued rings for warm weather months. To keep up with this trend, you can look for small, delicate rings that have one small design element to it like detail or stone at the center. Lighter, brighter colors tend to pop up, so keep your eyes on stones like turquoise or citrine.
Body Jewelry
The summer is definitely the best time for body jewelry to come out in full force. Just as people are starting to bare more skin for the heat, they are more interested in decorating themselves and their outfits with things like gold body chains and arm cuffs. You can play off of this very seasonal trend by providing your customers with a few options for body jewelry. Smaller, more subtle types like anklets will do well around a shy or conservative crowd. Full-on body chains and headpieces will fare better in certain areas where people are more experimental with styles.
Get ready for the summer with fashion and costume jewelry that feel like they were made just for that season. Wona Trading has wholesale fashion jewelry that fits for each individual season, as well as wholesale jewelry that consistently works throughout the year as classic, staple pieces for many. Look over each category of jewelry and pick out the pieces you think will perform well with your customers in the summer. If you need any more help or ideas, you know where to look. At Wona Trading, we are more than happy to help answer your questions.