Anytime you plan out your inventory, you essentially become a trend forecaster. You are trying to determine which types of items will perform the best and be the most well-received by your customers. You must make an informed decision regarding which types of products and which exact varieties you want to have available in your store for purchase. This leaves you to imagine who your customers are, what they would come into the store looking for, and what they would be interested in seeing. With jewelry, you have a wide spectrum of styles and designs to choose from for your store. In some cases, it will be classic, universal styles that never seem to go out of style entirely. In other cases, it will be more trendy types of jewelry that keep up with current evolving styles, particularly among teenagers and young adults. Before you jump in and make any kind of wholesale jewelry purchase, you want to have a clear idea of what your options are overall. Let’s focus on wholesale necklaces for now and discuss all of the types of necklaces you may want to consider purchasing for your store.
After going over each one of these broader categories for wholesale necklacesyou can buy, you will have a better understanding of what your numerous options are and what you will want to choose between to serve your particular customers. This should make it easier for you to determine what types of necklacesyou should be purchasing for your store’s inventory.
Know Your Customers
When planning an order for wholesale necklaces, the first thing you will want to do is consider your audience. Think about who you are actually trying to sell products to and what they will want to see in your store. The more you know your customers, the better you will be able to predict what they want to buy from your store. So let’s take a moment to first consider what your target audience is like and what could lead them to certain types of necklaces over others. First off, you will want to consider basic details like their demographics. Age, for example, could play a huge role in the types of jewelry they would be looking for. Then think about the purpose for them shopping at your store and for necklaces. They may be coming in to find something for a special occasion, or they might want something for daily use. Think about what the area you sell to is like and what are the sorts of things they will normally wear in that community.
Each of these factors plays a role in how your customers will shop for jewelry and how they respond to the different types of jewelry you have to offer. You will want to have a good number of options for the things that they will purchase the most often and fewer options for jewelry they will be less likely to purchase. However, you will want to keep in mind the appeal of diversity in styles. It could be helpful for your business to always keep around a few extra styles that are more eye-catching and less likely to be worn daily so that it will draw in more customers to examine your offerings. Even if they ultimately end up purchasing a simple chain necklace, it could be the colorful, detailed one that called them to look in the first place.
While you may find that your customers are more drawn to certain styles than others, you may still want to offer a smaller selection of different styles just for the sake of diversity. This also allows you to test for your audience’s tastes as these rotating styles could reveal to you that your audience is interested in another type of style. Then you could try offering more of that to see how great the demand for it is. Providing a bit of variety can help you to experiment with what you offer with low risk since you are purchasing such a small amount at a time. In order to make a successful purchase of wholesale necklaces for your inventory, you want to start off at a good point of understanding.
With this in mind, we should be ready to move into discussing each category of necklaces that you will want to know about. You can choose to purchase from as many or as few of these categories as you see fit. The main point is to know what options there are so you can determine which ones fit your needs and the needs of your customers. Wona Trading has a considerable selection of necklaces in each category, so you will be able to find some great options for whatever you need.
Classic & Simple
Classic designs are an easy route to go down because they are so universally appreciated. These styles also tend to get more use in people’s lives since they are so simple. Most people do not wear bold statement jewelry on a regular basis, but they are much more likely to be interested in wearing classic styles on the day-to-day. These classic designs, of course, include such details as pearls, gemstones, metals, simple patterns, and subtle use of color. Colors with these types of necklaces tend to be more subtle because they are not meant to draw too much attention most of the time and they are meant to work for a variety of different outfits or occasions.
You will often see color or gemstones being used in these styles of necklaces as pendants hanging from a simple chain necklace. This is a good, universal style that will work for a wide range of audiences and a wide range of styles. They can be dressed up for special occasions or dressed down for the everyday. You are most likely going to see some interest in these types of necklaces since so many people find these appealing for the amount of use they can get out of them. For that reason, you may want to have a good assortment of these necklaces available in your shop. This type of necklace will work especially well in neighborhoods where people are more likely to dress conservatively and simply on a daily basis.
Chains
Following a similar route as the classic styles of necklaces, we have chains. These are even more simple than traditional, classic designs because they do not typically employ the use of crystals, gemstones, or color. They can be worn with pendants, however, which gives them the option to be used in different ways and offer some versatility. The design elements of chain necklaces normally have to do with the size and pattern of the chain. Some are larger and meant to appear more stylized and noticeable. Others are thinner and easier to wear without drawing attention. Sometimes that is the goal that people have with their jewelry. They want to wear something nice that makes them feel more confident and pulled together, but they do not want to have a lot of attention to what they are wearing specifically.
The main appeal of chain necklaces is the simplicity. They are simple designs that are easy to wear with just about anything so they fill a similar role as classic styles. Chains are also more popular as a unisex option that men and women alike feel comfortable wearing typically. You could choose a few different styles and sizes of chain necklaces for your customers to wear with other necklaces and pendants or alone. Chains layer well with other chains of different shapes and lengths, so you may want to consider length and thickness as the two main varieties you want to offer in silver or gold.
Chokers
Although choker necklaces typically skew towards a younger audience, there are many different styles of chokers that make them quite popular with people in different age groups. You can find chokers that are more in tune with the latest trends and popular with people who keep up with changing trends. These will normally be more eye-catching with brighter colors and accent details. There are also more elegant styles of chokers that make for a very sleek, refined look for the evenings. While your first thought of choker necklaces may have been towards youthful, trendy styles, you should know there are many options for this shape of necklace. If you notice that chokers are making a comeback or that the people in your area are often wearing some sort of choker, you might want to keep up with that by offering chokers that they would be excited to see in person.
Fashion Jewelry
As we just touched on trends, let’s delve further into this field. Fashion necklaces are meant to keep up with the constantly evolving trends in the fashion world. They are typically much more bold and experimental than simple chains and play off of many more design details. They can involve all sorts of colors, motifs, and materials. There are really no limits when it comes to fashion necklaces, so you have a lot to choose from for your store. To help you narrow your options down, you will want to stay aware of current trends and try to keep up with them. You can find many suggestions for emerging trends by looking online, but you may also want to look at your audience again to see which trends they are latching on to. From there, you can shop for the wholesale fashion necklaces you want to offer and get them in time to capitalize on the buzz around that trend. We always stay up-to-date with changing trends, so you are sure to find exactly what you need right here.
Long Necklaces
Selling longer necklaces can be a good opportunity to promote multiple necklaces at a time. This is because longer necklaces are easy to wear layered up with other necklaces of varying lengths. If you are going to put some of your products out on display, you may want to consider featuring longer necklaces paired with shorter chains and chokers to show off the jewelry, how you can style it, and encourage people to purchase more than one necklace at a time so that they can recreate the same style for themselves. Of course, these necklaces still work well on their own as statement pieces in an outfit. You might want to look for longer necklaces that have a large pendant at the end. It is a style that many people look for but often do not find in stores.
Evening Jewelry
More extravagant jewelry fit for evening wear tends to be purchased for specific occasions when people will want to look their best. Although these occasions might not take place the most often, people still take them seriously when they do come up and want just the right jewelry to elevate their appearance for the night. You may want to purchase these styles more seasonally to keep up with events like graduation and prom, but you could also keep them year-round if you know that your customers have many occasions all year long. Look for larger crystals and details that immediately attract the eye. Some may be more simple, while others are more large and prominent. Just remember who your audience is and how often you expect them to come into your store looking for this kind of jewelry.
Since we have established what some of the larger categories of necklaces are, you should have a better idea of what you want to purchase for your own store and customers. Even if you are not entirely certain yet, you should still feel more informed about what you can choose. At the very least, you may have narrowed down your list of options based on what you know your customers come in to look for. With that knowledge, you can then take your time browsing over all the styles of wholesale necklaces in our shop and look over which designs seem like the best fit for your store. Wona Trading carries a huge variety of options for wholesale necklaces ranging from classic styles to trendy ones with new styles constantly coming in, so you will always be able to find new things on the website every time you visit. For more information about the products we have to offer and possible recommendations for your store, you can always send us a message and we will be happy to provide assistance.